| | Client: Astronics DME
Project: New product launch for a Personal Locator Beacon (PLB)
Objective: After years of growing steadily in the Aerospace airline industry, Astronics was finally eager to launch their first consumer product and position themselves as a strong competitor in the Personal Locator Beacon market segment.
Results: "Soups to nuts" was how this project came to be. Our first task was to develop a brand that was unique in the PLB industry. A logo was designed that would be easily recognized and that could have a stand-alone icon. Features of the product were key to position Satro™ as one of the lightest, smallest and thinnest floating PLB in the market. The product's advantages over competitors were pushed in packaging, ads, salesheets, brochures and web pages that followed. Satro™'s branding was also developed into a tradeshow display that show the product's capabilities both on land and sea.
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"We have been very impressed with the professionalism and quality of work that James Ross Advertising & Interactive has done for us. The staff is extremely friendly, efficient and a pleasure to work with."
Jim Greer
School Director
Gold Coast Schools
"When I presented our new product, a Personal Locator Beacon, to James Ross Advertising & Interactive, everyone there seemed genuinely excited to build the launch campaign.
They created a complete campaign including a brand name and logo, product packaging, literature, ads, presentations, trade show booth design, and web page design.
Everyone is personable and so easy to work with, which made the experience a pleasure. I appreciate their enthusiasm and the pride they take in the success of my company and products. It makes the end product that much better."
Dalia Avidor
Marketing Manager,
Astronics DME Corporation |
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